All posts by Janique Goff

Solar Energy And How It Brightens Our Future

For millions of years, life on the planet has been dependent on the sun. From the earliest organisms to humans, almost every living thing benefits from the sun’s rays. Humanity has been using the power of the sun for centuries now to make life better. Here are some of the ways solar power has brightened our lives.

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  • Out of the 120 petawatts of solar energy the sun sends to Earth, 40 petawatts are reflected away by the atmosphere. The remaining 80 petawatts that enters our planet does all sorts of wondrous things.
  • As amazing as solar energy is (it’s free, and it gives off zero pollutants), the process in which solar panels are manufactured creates pollution.
  • The annual amount of solar power sent to Earth by the sun is equal to around 3 million magnitude 7 earthquakes. That’s around 40,000 times more than the energy Americans use up in a year.
  • The largest solar power plant on Earth is a jaw-dropping 1,000 acres. It’s located in the Mojave Desert, in California.
  • Humans have been using solar energy way before solar panels were invented. The first documented use was 2700 years ago. Magnifying lenses were utilized to make fire.
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Janique Goff is all about helping save the environment. Learn more about her by following this Twitter account.


Ascending Consumers’ Environment Consciousness Encourages Growth Of Green Businesses

A green industry report of 2014 that surveyed 60 countries worldwide stated that 55% of their consumers did not mind paying higher prices for environment-friendly goods and that 71% of American respondents revealed that a product’s impact on global warming and climate change is one of their considerations in their purchases.

This is a commendable positive outcome of rigorous campaigns and information dissemination about the alarming state of global health, and such encouraged the mushrooming of so-called green businesses.

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Sustainable business, or green business, is an enterprise that provides primary consideration to the welfare of the society or economy, progressively addressing issues such as human rights, gender equality, greenhouse emissions and reduction of carbon footprints.

Thus, investments abound in technologies of renewing energy as well as offsetting its rise in consumption, like solar panels which are now popular in emerging residential housing development. Other popular eco-friendly products include new appliances with high ratings from evaluation agencies and tankless water heaters.

Minimization of wastes, another nemesis of legislation for clean air, is another focus of business establishments particularly those in food service. According to estimates, food wastes account for bigger percentage of greenhouse gas emissions. Department stores and supermarkets adopt zero waste business models and recipe-based food delivery services.

Even in the manner of marketing their products, green businesses demonstrate to the consumers their support to the cause of environment preservation. Some companies opt to advertise through a showcase of their business cum sustainable practice of air purification or establishing and maintaining an urban garden. Businesses tend towards paperless transactions through digital marketing and online advertising.

Meanwhile technology companies encourage telecommuting which is becoming another green business trend, as traveling from residence to office casts significant carbon footprints. Further, employers save in energy and financial costs with smaller office spaces to maintain.

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Continuous growth of green businesses is expected to cater to the parallel increase in consumers’ awareness of the need to protect the environment. Certainly, the business development cost of designing innovative products is imputed to their market prices. However, a research study revealed that consumers’ preference is dictated primarily by the functionality and effectiveness of the good, and once these are compromised, there is a limit to the price they are willing to pay for the sake of the environment.
A business development manager based in San Diego, Janique Goff possesses a keen interest on green technologies such as biofuel and water desalination. For more eco-updates, visit this page.

Saving The Planet Through Game Apps

Latest data show that the mobile game Pokemon Go has just reached the 500 million mark in number of downloads. Had this virtual capture game been about real battle against environmental anti-heroes such as illegal loggers, game hunters and poachers, the huge benefit to mankind could have been tremendous.

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The state of environmental degradation has reached such alarming levels that drastic measures may not even be sufficient to catch up with reversing the carbon footprint in the atmosphere, stop the melting of glaciers, lower global temperature, save endangered species of plants and animals, or rid the seas of pollutants which allow the proliferation of organisms that disturb the food chain.

Campaign for awareness is a big plus factor in the crusade for the environment. However, those who need to crucially grasp the information are the millennials. And what would be the best means to reach out to this age group if not through the most ubiquitous gadget that is always within their proximity, even in their sleep.

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Mobile apps for the environment are usually utilized for public service such as what was done by the Environmental Protection Department of Hong Kong Special Administrative Region on the real-time broadcast of Air Quality Health Index (AQHI) from reports of their air monitoring stations.

Mainstreaming the environment cause to contemporary rage and mania such as mobile games certainly could dramatically increase its effective mileage in the consciousness of a big bulk of the population, particularly the youth.

There have been games developed for the environment such as in Scotland where there’s the app on becoming air pollution detectives, directing gamers to find out specific causes of air pollution in their locale. There’s likewise a situation whereby the player hypothetically assumes the position of president of a country and must present solution to climate change without losing votes and remaining in office.

The fact that these games are still not that popular means that these have not seeped in yet to mobile users’ psyche. Perhaps they need to be more fun, useful and enjoyable.

A business development manager, >Janique Goff is also a dedicated environmentalist who takes part in programs for wildlife preservation and conservation of natural resources, and who promotes the use of eco-friendly products as alternatives to regular consumer goods. For more environmental insights, visit this [Insert statement inviting to visit the link such as “for more information” or “read more…” That is basically the Call-to-Action statement (CTA) ]Twitter page[We usually don’t refer to “twitter page” as an official website].

Business Basics: What’s So Important About Going Green?

If it takes a lot of work to be part of the green campaign, why do a lot of companies build up their CSR profiles? If you need to be convinced on the importance of environmental responsibility, here are a few key reasons to start:

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Saving the environment

It may not be on every businessman’s list of top priorities but saving the environment is obviously important. Think of it this way: if the Earth were completely destroyed, there would be no place to conduct business at all. Every individual and company will eventually benefit from keeping the Earth in good shape.

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Becoming more cost effective

The main goal of any business is to earn a profit. Going green might seem like too much of an investment but it’s definitely worth it in the long run. Smaller companies can start off by recycling paper or conserving energy and water. These small habits can make a huge impact on environmental health while also being a cost effective move for the business.

Improving public image and increasing demand

Because issues like global warming and climate change are now very important to consumers, they also want the companies they support to be mindful of these problems. Awareness of environmental issues has affected consumer mindset so a company with a solid Corporate Social Responsibility record can attract many potential clients.

Creating a healthier workplace

Going green does not only affect the business owners and the consumers, it also has a very positive effect on employees as well. Green living creates a healthier environment, which in turn increases productivity and boosts company morale.

Hello, I am Janique Goff and I am an advocate for a cleaner and greener world. Follow this Twitter account for more green tips for the household or the office.

Fashion Forward: Eco-Conscious Clothing Brands

A lot of companies are becoming environmentally aware with their products—including fashion brands. Although some companies actually uphold their brand values, there are some brands that do not really change the whole production process.

Thinking of going green? Here are some brands that promote eco-friendly and sustainable products.

Amour Vert

This brand is highly recommended by Hollywood’s biggest stars, and was featured in Gwyneth Paltrow’s GOOP blog. The company is committed to the zero-waste philosophy. They also use low-impact dyes and sustainable fabrics.

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H&M Conscious

H&M Conscious is a fashion line made out of sustainable and local fabrics. It stays true to the brand’s promise—stylish and affordable.


Kowtow promises 100% fair trade and organic cotton materials. The line features chic, minimalistic styles that are perfect for people who are always on the go.


This Vancouver creative line produces from Indonesia. Elroy helps foster responsible textile production in the said country. They advocate for socially responsible and environmentally conscious design. Textile includes products from bamboo, organic cotton, linen, wild silk, pineapple, and upcycled fabrics.

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Loomstate may be mainstream and mass-produced like H&M Conscious, but it is true to its eco-friendly clothing-making techniques. Their 321 collection ensures that every garment can be worn in five different styles which helps reduce waste while still being stylish.

Janique Goff works as a business development manager in San Diego, California. She is a supporter of different environment-friendly and sustainable technologies and projects. Learn more about her by visiting this page.

Starting Small: Advantages of Owning a Small Business

Starting a business is no piece of cake. It requires knowledge of the industry and industry prowess. However, the payoff is well worth it, if done right. Not everyone is cut out to be an entrepreneur but if you want to try your luck in business, it’s a good idea to start small. Here’s why:

Being your own boss

If a 9 to 5 office job drives you crazy and you hate having a boss to answer to, then maybe becoming a small business owner is the right path for you. Being your own boss gives you the independence that working for another person can never give you. Mind you, it also comes with a lot of responsibilities so you best be prepared.


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Whether you’re thinking of doing your business full-time or on the side, small businesses are a good source of income. Of course, you will have to finance everything from the equipment to the manpower you need. When your business venture becomes successful, that’s when you can reap the most benefits.

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Small businesses have the advantage of market flexibility. Because your business is small, you can easily adapt to the latest marketing trends. When people start favoring a particular product or service, large corporations or conglomerates have to spend so much to incorporate these changes into their business. Small business can swiftly respond to the needs and wants of consumers.

Hello, I am Janique Goff, business expert and avid supporter of green projects. Follow me on Twitter for business tips and advice on how to go green.

The green startup: Eco-friendly business ideas

As entrepreneurs, we have a responsibility to the environment. We have long taken for granted the gifts Mother Nature bestowed upon us and now is the time to change. Here are some eco-friendly businesses you can start today:

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Upcycle old furniture or junk

Instead of throwing out a broken cabinet or disposing of rickety shelves, why don’t you deconstruct them to make something new and usable? Or you can fix them, DIY-style, and sell them for profit. With a little creativity and hard work, you can turn any old piece of furniture or junk into something useful.

Start an eco-friendly consultancy

If you know a lot about going green and how to reduce our carbon footprints then a career or business in consultancy is a good place to start making a difference. Share your knowledge on the green revolution through seminars, talks, or other educational activities.

Create a green app

Since we are living in a world where smartphones have become part of our daily lives, it is surely a great investment to create an app that promotes green living. Whether it’s a service app with tips on how to turn the workplace into an eco-friendly haven or a game that encourages eco-awareness – an app will surely be a profitable as well as environment friendly venture.

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Repairing or refurbishing bicycles

Using bikes instead of cars will greatly reduce our carbon footprint. With this in mind, starting a bicycle repair shop or a shop that sells bikes is a good idea to support a green lifestyle.

Hi, I’m Janique Goff and I’m a firm believer of eco-friendly living. Follow me on Twitter for more tips on how to go green.

Going Green Starts at Home: Green Living for Everyone

It’s no big secret that with today’s progress and dependency on technology, people are slowly destroying the environment. However, it is never too late to start saving our planet. Now is the time to go green and below are a few ways to start right at home:

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Changing the light bulb

Fluorescents and incandescent light bulbs cost more energy than their CFL or LED counterparts. Invest in this change for longer lasting and energy saving fixtures.

Improve insulation

Proper insulation can help households save on energy costs. Insulation prevents leaks, which can lower energy loss by up to 20 to 30 percent. Low-cost insulation fixes include thermal blinds or draft guards.

Look for the label

Replace old appliances with ones with the Energy Star label. These are appliances that are sponsored and approved by U.S. Department of Energy that guarantee 30 percent better energy efficiency than others.

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Save on water

Fix leaking faucets, change showerheads, and avoid keeping the water running; there are many simple ways people can reduce water consumption in their homes.

Get an energy audit

Knowing how much energy is consumed and how to cut back on these consumptions can really help kick-start green living in every household. Hiring an auditor can be costly but it will be a big help in the long run.

Janique Goff is an environmental advocate who champions green businesses. Follow this Twitter account to learn more about going green.

Clean Under the Hood: 2015’s Best Green Cars

The developments in technology have brought humanity a lot of comforts, but accompanying these innovations are substances that destroy the environment. In recent years, however, a new type of technology has been developed, which continues to find new horizons today. Environment-friendly technology or green technology is on the rise.


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Among the industries that incorporate green tech is the automotive industry. Brands like BMW, Volkswagen, Toyota, Chevrolet, Tesla, Honda, Nissan, and Ford are just some of the names that have joined the race in green car innovation. Below is a list of the best green cars of 2015:

Volkswagen Jetta TDI: In some circles, the Jetta TDI is considered a legend. This is the only diesel-powered car on this list. The Jetta offers a mix of European appeal and affordability.

2015 Ford C-Max Hybrid: This car is available in both hybrid and plug-in hybrid (C-Max Energi). With a bigger battery, C-Max Energi boasts an all-electric range of 21 miles.

2015 Toyota Camry Hybrid: The Toyota Camry hybrid model received significant improvements in interior design and driving response compared to previous Camry models.

2015 Chevrolet Volt: While most hybrid plug-ins deliver a range between 10 and 20 miles, the Chevy Volt remains at the top with 38 miles of range in electricity alone.


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2015 Tesla Model S: This Tesla’s electric car is a combination of aesthetics and engineering. Not only does it offer the longest range of any all-electric, it could reach to 60 mph faster than many performance cars.

Janique Goff is a business development manager who supports the development of green technology. Get access to more articles about green technology here.

Beyond cotton: Turning plastic bottles into eco-friendly clothing

Approximately 200 million tons of cotton are produced each year in textile mills all over the world. Cotton is breathable and durable and is easier to wash and care for than other fabrics. As a result, it’s used for virtually every type of clothing from undergarments to coat, and even in home furnishings and medical supplies. Cotton and its advantages as a textile, however, come at a very high price.

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Traditional farming and production methods of cotton cause massive harm to the environment. According to the World Wildlife Fund (WWF), it takes about 5,000 gallons of water to grow a kilo of cotton- just enough for a shirt and a pair of pants. The cotton crop also accounts for 24 percent of the world’s global sales of insecticides, while accounting for only 2.4 percent of cropland.

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Organic cotton does not require commercial insecticides to produce. However, it still requires a considerable amount of water to grow, and many organic cotton textile mills, particularly those outside the United States, produce cotton that still contains inorganic chemicals and treated with artificial dyes. In addition, transporting organic cotton from other countries adds to its carbon footprint and makes it prohibitively expensive.

A few companies, however, are choosing to make high-quality fabric from a resource that does not need to be grown, watered, cultivated, or imported from other countries: used polyethylene terephthalate (PET) bottles. PET bottles are turned into a recycling center, where they are washed and turned into flakes, which are then transformed into recycled fiber, then into fabric. Recycled polyester from PET bottles can also be blended with virgin polyester or other eco-fabrics.

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The United States throws away 60 million plastic bottles per day, of which only a small percentage are recycled. Turning PET bottles into fabric prevents them from clogging up landfills: Approximately 25 two-liter PET bottles can be made into enough recycled polyester for a ski jacket. Fabric from recycled PET bottles tends to be more wrinkle-resistant than organic fibers, holds dyes better, experiences less shrinkage, and can be treated to enhance performance and comfort. In addition, while fabric from recycled PET bottles is slightly pricier than regular polyester, it is cheaper than cotton and is the least expensive of all eco-fabrics.

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